Driving Sales & Customer Experience through a Centralized Customer Data Pool Many automotive OEMs face persistent challenges in crafting truly personalized customer experiences, largely due to fragmented access to high-quality, actionable customer data. This data...
Transparent Tracking & Forecasting along Vehicle Distribution Routes for Automotive OEMs If you are involved in the sales process of a newly manufactured vehicle, you will likely be familiar with the lack of transparency during the finished vehicle’s...
As data becomes an indispensable asset, the automotive industry faces urgent challenges with the enforcement of the EU Data Act on January 11, 2024. This legislation demands immediate and strategic action from automotive OEMs, fundamentally altering the dynamics of...
B2B Digital Parts Trading Platform Strategy: Transforming Automotive After Sales European passenger and commercial vehicle manufacturers (OEM) face an increasingly challenging market environment. Buyers’ reluctance, new competitors and massive investment needs for...
Data spaces in the automotive industry can make a significant contribution to improving efficiency, innovation and collaboration. They offer a trustworthy, secure and interoperable environment for the exchange of data between different participants in the value chain....
Die Pandemie hat vielfältige Auswirkungen auf die Arbeitswelt; insbesondere Schulungsformate sind betroffen. Online-Alternativen erinnern jedoch meist an reine Frontalbeschallung. Die Automotive Schnitzeljagd nimmt sich der Herausforderung an und setzt auf Interaktives Lernen, den Austausch untereinander und vermittelt neben Fachwissen auch wichtige Soft Skills.